The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Consumer - Collateral
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- Promotional Items - Single or Campaign
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Awards Archive
- Awards Archive
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- Agency Rankings
- Independent Agency
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- Brand
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Award
Agency
Client
Title
Category
Annual ID
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf Category: Consumer - Collateral / Posters - Campaign
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Silver Pencil
Agency:
FCB / Chicago
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16021S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16017S